{"id":13169,"date":"2025-07-03T10:15:45","date_gmt":"2025-07-03T08:15:45","guid":{"rendered":"https:\/\/floreview.com\/?p=13169"},"modified":"2025-07-03T10:15:47","modified_gmt":"2025-07-03T08:15:47","slug":"un-elan-collectif-pour-lavenir-du-metier","status":"publish","type":"post","link":"https:\/\/floreview.com\/fr\/un-elan-collectif-pour-lavenir-du-metier\/","title":{"rendered":"Un \u00e9lan collectif pour l\u2019avenir du m\u00e9tier"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La F\u00e9d\u00e9ration Fran\u00e7aise des Artisans Fleuristes (FFAF) a lanc\u00e9 son tout premier webinaire national, r\u00e9unissant une quarantaine de professionnels autour de trois th\u00e9matiques cl\u00e9s : l\u2019organisation institutionnelle, la formation professionnelle et les concours. Un format interactif, des \u00e9changes riches et une volont\u00e9 commune : faire progresser le m\u00e9tier de fleuriste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"13175\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54066219840_f32b3a6d38_k-1024x684.jpg\" alt=\"\" class=\"wp-image-13175\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54066219840_f32b3a6d38_k-980x655.jpg 980w, https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54066219840_f32b3a6d38_k-480x321.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"13178\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/a564b1a8-5fbb-4f26-94ca-317b42555c52-768x1024.jpg\" alt=\"\" class=\"wp-image-13178\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"13172\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54042551360_620cb614af_k-1024x684.jpg\" alt=\"\" class=\"wp-image-13172\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54042551360_620cb614af_k-980x655.jpg 980w, https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54042551360_620cb614af_k-480x321.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83c\udfdb&nbsp;Une f\u00e9d\u00e9ration au service des artisans<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farell Legendre, pr\u00e9sident de la FFAF, a rappel\u00e9 les six grandes missions de la f\u00e9d\u00e9ration : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>repr\u00e9senter la profession<\/li>\n\n\n\n<li>diffuser des informations utiles<\/li>\n\n\n\n<li>encourager la formation<\/li>\n\n\n\n<li>promouvoir le m\u00e9tier<\/li>\n\n\n\n<li>accompagner la transition \u00e9cologique et num\u00e9rique<\/li>\n\n\n\n<li>construire l\u2019avenir avec les artisans eux-m\u00eames<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La FFAF se positionne comme un acteur de terrain, proche des r\u00e9alit\u00e9s du m\u00e9tier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"13191\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/Isabelle-Brethome_ES_0255-Panorama-2-683x1024.jpg\" alt=\"\" class=\"wp-image-13191\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"13185\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/Isabelle-683x1024.jpg\" alt=\"\" class=\"wp-image-13185\"\/><figcaption class=\"wp-element-caption\">Isabelle Brethom\u00e9 &#8211; photo E. Sander<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"766\" data-id=\"13188\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/Schermafbeelding-2025-07-03-093123.jpg\" alt=\"\" class=\"wp-image-13188\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/Schermafbeelding-2025-07-03-093123.jpg 752w, https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/Schermafbeelding-2025-07-03-093123-480x489.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 752px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83c\udf93<\/strong><strong>&nbsp;La formation, levier strat\u00e9gique<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isabelle Brethom\u00e9, Meilleur Ouvrier de France et membre du bureau f\u00e9d\u00e9ral de la F\u00e9d\u00e9ration, a insist\u00e9 sur l\u2019importance de la formation continue. Le m\u00e9tier \u00e9volue, les attentes des clients changent, et les artisans doivent pouvoir s\u2019adapter. Le\u00a0<strong>CQP Assistant Fleuriste (<em>Certificat de Qualification Professionnelle)<\/em><\/strong>, en cours de r\u00e9enregistrement au RNCP, a \u00e9t\u00e9 pr\u00e9sent\u00e9 comme une porte d\u2019entr\u00e9e vers le m\u00e9tier, notamment pour les publics \u00e9loign\u00e9s de l\u2019emploi. Des formations cibl\u00e9es sur les techniques durables, la gestion ou encore le marketing sont \u00e9galement en d\u00e9veloppement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le&nbsp;<strong>CQP Artisan Fleuriste<\/strong>, ou plus pr\u00e9cis\u00e9ment&nbsp;<strong>CQP Assistant Fleuriste<\/strong>, est un&nbsp;<strong>Certificat de Qualification Professionnelle<\/strong>&nbsp;sp\u00e9cifique \u00e0 la branche des fleuristes. Voici ce qu\u2019il faut savoir :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qu\u2019est-ce que le CQP Assistant Fleuriste ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le&nbsp;<strong>CQP<\/strong>&nbsp;est une&nbsp;<strong>certification professionnelle reconnue par la branche<\/strong>, mais qui n\u2019est pas automatiquement un dipl\u00f4me d\u2019\u00c9tat (comme le CAP ou le BP). Il est con\u00e7u pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faciliter l\u2019entr\u00e9e dans le m\u00e9tier<\/strong>&nbsp;pour des personnes \u00e9loign\u00e9es de l\u2019emploi ou en reconversion.<\/li>\n\n\n\n<li><strong>Offrir une formation courte<\/strong>&nbsp;(environ 1 an) pour d\u00e9couvrir les bases du m\u00e9tier de fleuriste.<\/li>\n\n\n\n<li>Servir de&nbsp;<strong>tremplin vers des dipl\u00f4mes plus avanc\u00e9s<\/strong>&nbsp;comme le CAP, BP, BTM ou BM.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectifs du CQP<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acqu\u00e9rir les&nbsp;<strong>gestes techniques de base<\/strong>&nbsp;du m\u00e9tier.<\/li>\n\n\n\n<li>Comprendre le fonctionnement d\u2019un magasin de fleurs.<\/li>\n\n\n\n<li>D\u00e9velopper des comp\u00e9tences en&nbsp;<strong>accueil client, entretien floral, composition simple<\/strong>, etc.<\/li>\n\n\n\n<li>Favoriser un&nbsp;<strong>retour rapide \u00e0 l\u2019emploi<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Modalit\u00e9s<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le CQP est&nbsp;<strong>dispens\u00e9 par des centres de formation<\/strong>&nbsp;agr\u00e9\u00e9s.<\/li>\n\n\n\n<li>Il fonctionne souvent en&nbsp;<strong>alternance<\/strong>&nbsp;: une partie en entreprise, une autre en centre de formation.<\/li>\n\n\n\n<li>Il est actuellement en&nbsp;<strong>cours de r\u00e9enregistrement au RNCP<\/strong>, ce qui permettra \u00e0 terme de b\u00e9n\u00e9ficier de financements publics (POEC, CPF, etc.).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&nbsp;\u00c0 retenir<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce n\u2019est&nbsp;<strong>pas un dipl\u00f4me d\u2019\u00c9tat<\/strong>, mais une&nbsp;<strong>certification de branche<\/strong>.<\/li>\n\n\n\n<li>Il est&nbsp;<strong>id\u00e9al pour d\u00e9buter<\/strong>&nbsp;dans le m\u00e9tier ou pour des personnes en reconversion.<\/li>\n\n\n\n<li>Il peut \u00eatre un&nbsp;<strong>pr\u00e9-requis ou un tremplin<\/strong>&nbsp;vers des formations plus longues et dipl\u00f4mantes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"13194\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54042100696_f78a989531_k-1024x684.jpg\" alt=\"\" class=\"wp-image-13194\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54042100696_f78a989531_k-980x655.jpg 980w, https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54042100696_f78a989531_k-480x321.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"13197\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54042424289_ac4f51df17_k-1024x684.jpg\" alt=\"\" class=\"wp-image-13197\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54042424289_ac4f51df17_k-980x655.jpg 980w, https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54042424289_ac4f51df17_k-480x321.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Charline Pritscaloff<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"13206\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54042551995_b97b4df78b_k-1024x684.jpg\" alt=\"\" class=\"wp-image-13206\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54042551995_b97b4df78b_k-980x655.jpg 980w, https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/54042551995_b97b4df78b_k-480x321.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83c\udfc6<\/strong><strong>&nbsp;Concours : r\u00e9v\u00e9ler les talents<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Charline Pritscaloff, vice-pr\u00e9sidente de la FFAF, a pr\u00e9sent\u00e9 les concours phares : l\u2019Oscar des Jeunes Fleuristes et la Coupe de France. Elle a \u00e9galement introduit le projet\u00a0<strong>Team France<\/strong>, un collectif de fleuristes motiv\u00e9s \u00e0 repr\u00e9senter la France dans les comp\u00e9titions nationales et internationales. Une initiative salu\u00e9e par les participants, qui ont exprim\u00e9 leur volont\u00e9 de s\u2019y engager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"371\" data-id=\"13215\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/webinar-foto2.jpg\" alt=\"\" class=\"wp-image-13215\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/webinar-foto2.jpg 542w, https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/webinar-foto2-480x329.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 542px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"498\" data-id=\"13212\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/webinar-foto.jpg\" alt=\"\" class=\"wp-image-13212\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/webinar-foto.jpg 666w, https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/webinar-foto-480x359.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 666px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"445\" data-id=\"13218\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/webinar-foto3.jpg\" alt=\"\" class=\"wp-image-13218\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/webinar-foto3.jpg 688w, https:\/\/floreview.com\/wp-content\/uploads\/2025\/07\/webinar-foto3-480x310.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 688px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcac<\/strong><strong>&nbsp;Des \u00e9changes constructifs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le webinaire a permis de r\u00e9pondre \u00e0 de nombreuses questions : modalit\u00e9s du CQP, reconnaissance des formations, calendrier des concours, place du num\u00e9rique, r\u00f4le des tuteurs, etc. Des sujets comme l\u2019ouverture des boutiques le 1er mai ou l\u2019impact de l\u2019intelligence artificielle sur le m\u00e9tier ont \u00e9galement \u00e9t\u00e9 \u00e9voqu\u00e9s, avec la promesse d\u2019y revenir lors de prochains rendez-vous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83e\udd1d<\/strong><strong>&nbsp;Une dynamique collective \u00e0 renforcer<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce premier webinaire marque une \u00e9tape importante dans la volont\u00e9 de la FFAF de cr\u00e9er du lien, de partager les bonnes pratiques et de construire ensemble l\u2019avenir du m\u00e9tier. Les artisans sont invit\u00e9s \u00e0 faire remonter leurs besoins, \u00e0 proposer des sujets pour les prochains webinaires, et \u00e0 rejoindre les projets en cours comme la Team France.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ffaf.fr\">https:\/\/www.ffaf.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La F\u00e9d\u00e9ration Fran\u00e7aise des Artisans Fleuristes (FFAF) a lanc\u00e9 son tout premier webinaire national, r\u00e9unissant une quarantaine de professionnels autour de trois th\u00e9matiques cl\u00e9s : l\u2019organisation institutionnelle, la formation professionnelle [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13209,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[764,481,408,1009,482,230],"tags":[],"class_list":["post-13169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-nl-fr","category-concours","category-durabilite","category-federation","category-formation","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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