{"id":17646,"date":"2026-02-12T14:13:47","date_gmt":"2026-02-12T13:13:47","guid":{"rendered":"https:\/\/floreview.com\/valentijn-of-hoe-de-bloemensector-liefde-emotie-en-duurzaamheid-samenbrengt\/"},"modified":"2026-02-13T11:56:58","modified_gmt":"2026-02-13T10:56:58","slug":"valentijn-of-hoe-de-bloemensector-liefde-emotie-en-duurzaamheid-samenbrengt","status":"publish","type":"post","link":"https:\/\/floreview.com\/fr\/valentijn-of-hoe-de-bloemensector-liefde-emotie-en-duurzaamheid-samenbrengt\/","title":{"rendered":"SAINT-VALENTIN \u2014 ou comment le secteur floral r\u00e9unit amour, \u00e9motion et durabilit\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>La Saint-Valentin n\u2019est plus depuis longtemps une simple action commerciale dans le monde des fleurs. Pour les fleuristes, les grossistes et les producteurs du secteur, c\u2019est un moment o\u00f9 se rencontrent <strong>\u00e9motion, symbolique et savoir-faire<\/strong> \u2014 et o\u00f9 les fleurs r\u00e9v\u00e8lent toute leur force en tant que <strong>porteuses d\u2019amour, de souvenir et de connection<\/strong>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Floreview a contact\u00e9 15 fleuristes et acteurs du secteur \u00e0 travers toute la Belgique, qui ont r\u00e9pondu aux questions suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Que repr\u00e9sente la Saint-Valentin pour vous ?<\/li>\n\n\n\n<li>Quelle est la force sp\u00e9cifique des fleurs ?<\/li>\n\n\n\n<li>Comment abordez-vous la durabilit\u00e9 ?<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Le botaniste-artiste <a href=\"https:\/\/www.instagram.com\/lockley__art_with_nature_forms\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Erik Lockley<\/mark><\/strong> <\/a>(Botaniste Artiste &#8211; Anvers) le r\u00e9sume parfaitement :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab La Saint-Valentin est un moment de bascule entre l\u2019hiver et le printemps. C\u2019est le moment o\u00f9 les fleurs recommencent \u00e0 symboliser l\u2019espoir, le d\u00e9sir et la croissance. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Kim Vandermaeten<\/strong> (<a href=\"https:\/\/orchiflor.be\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Orchiflor<\/mark> <\/strong><\/a>Ottignies Louvain-la-Neuve &amp; pr\u00e9sident de Fleurop) voit \u00e9galement la Saint-Valentin comme bien plus qu\u2019un acte de vente :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Les fleurs sont de l\u2019\u00e9motion, de la po\u00e9sie. Dans un monde parfois dur, nous, fleuristes, permettons de litt\u00e9ralement mettre les personnes que nous aimons en fleurs. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Quand les mots ne suffisent plus, les fleurs parlent<\/strong><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"17628\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/A749323-683x1024.jpg\" alt=\"creatie Seda's bloemenatelier foto Lindsay Debeaussaert\" class=\"wp-image-17628\"\/><figcaption class=\"wp-element-caption\">Seda&rsquo;s Bloemenatelier &#8211; foto Lindsay Debeaussaert <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"17629\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/A749472-683x1024.jpg\" alt=\"creatie Seda's bloemenatelier foto Lindsay Debeaussaert\" class=\"wp-image-17629\"\/><figcaption class=\"wp-element-caption\">Une carresse, un bisou et des fleurs<br>Voil\u00e0 le d\u00e9but de votre conte de f\u00e9e !<br><br>R\u00e9servez votre bouquet, le reste suivra. \ud83d\ude0d<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"17630\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/A749594-683x1024.jpg\" alt=\"creatie Seda's bloemenatelier foto Lindsay Debeaussaert\" class=\"wp-image-17630\"\/><figcaption class=\"wp-element-caption\">Seda&rsquo;s Bloemenatelier &#8211; foto Lindsay Debeaussaert <\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans tout le secteur, la m\u00eame conviction revient : les fleurs disent ce que les mots ne parviennent pas toujours \u00e0 exprimer. Elles sont couleur, parfum, \u00e9motion\u2026 Elles am\u00e9liorent l\u2019humeur, r\u00e9duisent le stress, r\u00e9parent les erreurs, \u00e9voquent des souvenirs, rassemblent les gens. Les fleurs sont une forme de th\u00e9rapie, cr\u00e9ent de la convivialit\u00e9\u2026<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Aymeric Chaouche<\/strong> (<a href=\"http:\/\/www.sorenvanlaer.com\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Atelier S\u00f6ren Van Laer<\/mark><\/a> &#8211; Bornem) :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Offrir des fleurs, c\u2019est transmettre un peu de magie. Elles accompagnent les gens de la naissance \u00e0 l\u2019adieu. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Chantal Post<\/strong> (<a href=\"https:\/\/www.chantalpost.be\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Chantal Post Floral Artist<\/mark><\/a> \u2013 Pr\u00e9sidente Be-Florist \u2013 Vielsalm) :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab Une fleur n\u2019est jamais un simple objet ; elle porte toujours un message et une \u00e9motion. \u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Chris Martens<\/strong> (Managing Director <a href=\"https:\/\/www.instagram.com\/oasis.floralproducts.benelux\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Smithers-Oasis Benelux<\/mark><\/a>) confirme cela du point de vue de l\u2019industrie :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Aucun autre cadeau ne suscite aussi rapidement et sinc\u00e8rement des \u00e9motions que les fleurs. Elles forment un langage universel. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em>Oliver Luyckx<\/em><\/strong> (<a href=\"https:\/\/www.instagram.com\/oliverluyckx.flowers\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Oliver Luycks Flowers<\/mark><\/a> \u2013 Gistel) :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Un \u00e9l\u00e9ment fort quand on offre des fleurs, c\u2019est que l\u2019on offre quelque chose de vivant, qui se d\u00e9ploie peu \u00e0 peu. Un bouquet ou une composition florale \u00e9volue chaque jour, et chaque \u00e9tape a sa propre beaut\u00e9. On peut presque y voir un parall\u00e8le avec une relation. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Cette force est aussi confirm\u00e9e par les consommateurs. Les fleuristes l\u2019entendent tous les jours dans leurs boutiques, et re\u00e7oivent des messages de leurs clients.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Wim De Ruyver<\/strong> (<a href=\"https:\/\/bloemenateljeewimderuyver.be\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Bloemenateljee Wim De Ruyver<\/mark><\/a> &#8211; Kalken) l&rsquo;entend r\u00e9guli\u00e8rement dans son magasin :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Les fleurs disent tellement plus que les mots. C\u2019est le cadeau qui fonctionne toujours. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">La connaissance du client est \u00e9videmment essentielle. Un fleuriste sait quelles fleurs ses clients aiment, leurs couleurs pr\u00e9f\u00e9r\u00e9es, l\u2019int\u00e9rieur de leur maison\u2026<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Kurt Vercamer<\/strong> (<a href=\"https:\/\/www.florist-vercamer.be\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Florist Vercamer<\/mark><\/a> \u2013 Courtrai) :<br><em><em>\u00ab Bien s\u00fbr, ce sont souvent les hommes qui sont envoy\u00e9s par leur femme pour acheter chez nous. Elle ne peut surtout pas \u00eatre d\u00e9\u00e7ue. En tant que fleuriste, nous devons marquer des points aupr\u00e8s de l\u2019\u00eatre aim\u00e9 \u2014 et cela passe par une bonne connaissance du client. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Selon <strong>Pieter Toebaert<\/strong> (Directeur <a href=\"http:\/\/www.floralien.be\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Gentse Florali\u00ebn<\/mark>)<\/a> la force \u00e9motionnelle des fleurs r\u00e9side dans la <strong>CONNEXION<\/strong>, th\u00e8me central de la prochaine \u00e9dition des Floralies de Gand (1\u201310 mai) :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Les fleurs apportent instantan\u00e9ment \u00e9motion et beaut\u00e9. Elles cr\u00e9ent un lien entre les personnes. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>La rose rouge reste l\u2019ic\u00f4ne \u2014 mais l\u2019histoire s\u2019enrichit<\/strong><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"940\" data-id=\"17633\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/Erika-Oldenhof_floralfundamentals_iap_flowerphotography.jpg\" alt=\"\" class=\"wp-image-17633\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/Erika-Oldenhof_floralfundamentals_iap_flowerphotography.jpg 886w, https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/Erika-Oldenhof_floralfundamentals_iap_flowerphotography-480x509.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 886px, 100vw\" \/><figcaption class=\"wp-element-caption\">Erika Oldenhof <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"483\" data-id=\"17632\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/oliver-luyckx.jpg\" alt=\"\" class=\"wp-image-17632\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/oliver-luyckx.jpg 506w, https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/oliver-luyckx-480x458.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 506px, 100vw\" \/><figcaption class=\"wp-element-caption\">Oliver Luyckx<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"701\" data-id=\"17634\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/Valentijn-Chantal-Post.jpg\" alt=\"\" class=\"wp-image-17634\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/Valentijn-Chantal-Post.jpg 526w, https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/Valentijn-Chantal-Post-480x640.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 526px, 100vw\" \/><figcaption class=\"wp-element-caption\">Chantal Post <\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les roses, et surtout les roses rouges, restent le symbole incontest\u00e9 de la Saint-Valentin.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Damien Overputte<\/strong> (<a href=\"https:\/\/do-flowers.com\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">DO Flowers<\/mark><\/a>, Bruxelles) :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Nous vendons \u00e9norm\u00e9ment de roses. Elles restent, pour nos clients, le symbole ultime de l\u2019amour. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Mais l\u2019accent \u00e9volue. La rose rouge peut aussi \u00eatre int\u00e9gr\u00e9e de mani\u00e8re plus subtile.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Xander Dendas<\/strong> (<a href=\"https:\/\/www.instagram.com\/hofvanxander\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Hof van Xander<\/mark><\/a> &#8211; Hasselt) :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Le rouge ne doit pas crier. Avec la bonne intention, il peut parler doucement d\u2019un amour profond et chaleureux. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Et \u00e9galement <strong>Tom Paulussen<\/strong> (Directeur <a href=\"https:\/\/www.fleurop.be\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Fleurop-Interflora<\/mark><\/a>) souligne que chaque cr\u00e9ation florale raconte une histoire :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Tout comme l\u2019\u00eatre aim\u00e9, chaque bouquet est unique. Le fleuriste met son \u00e9motion dans chaque cr\u00e9ation. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Un moment magnifique\u2026 mais stressant pour les fleuristes<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pour de nombreux fleuristes, la Saint-Valentin est un moment commercial tr\u00e8s fort \u2014 mais aussi extr\u00eamement exigeant.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Kurt Vercamer <\/strong>(Florist Vercamer \u2013 Courtrai) <strong>:<br><\/strong><em>\u00ab Les achats sont cruciaux pour un fleuriste \u00e0 la Saint-Valentin. Chaque ann\u00e9e, c\u2019est un d\u00e9fi, et le plus grand pari concerne les roses rouges. Elles sont toujours ch\u00e8res \u00e0 cette p\u00e9riode et il faut en avoir assez, sans en avoir trop. Pour moi, la Saint-Valentin a toujours \u00e9t\u00e9 un week-end tr\u00e8s stressant. M\u00eame si l\u2019on \u00e9value bien la journ\u00e9e, cela reste difficile. C\u2019est l\u2019une des f\u00eates les plus compliqu\u00e9es. \u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>La durabilit\u00e9 ou l&rsquo;\u00e9co-responsabilit\u00e9 : d\u2019une tendance \u00e0 une responsabilit\u00e9<\/strong><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17635\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/FlorinevanRees_JPG_393A1077_copy.width-1920-1024x683.jpg\" alt=\"\" class=\"wp-image-17635\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/FlorinevanRees_JPG_393A1077_copy.width-1920-980x653.jpg 980w, https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/FlorinevanRees_JPG_393A1077_copy.width-1920-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Porta Nova Roses &#8211; une qualit\u00e9 \u00e0 impact environnemental minimal<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"17636\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/FlorinevanRees_JPG_393A2442a_copy.width-1920-683x1024.jpg\" alt=\"\" class=\"wp-image-17636\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 c\u00f4t\u00e9 de l\u2019\u00e9motion, la conscience \u00e9cologique grandit fortement. La durabilit\u00e9 est devenue une pr\u00e9occupation quotidienne pour les fleuristes. Ils manipulent les fleurs de mani\u00e8re responsable et choisissent de plus en plus consciemment leurs fournisseurs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Charlotte Bartholom\u00e9<\/strong> (<a href=\"https:\/\/www.charlottebartholome.com\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Charlotte Bartholom\u00e9 cr\u00e9atrice florale<\/mark><\/a> &#8211; Meslin l\u2019\u00c9v\u00eaque) :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Nous privil\u00e9gions volontairement les fleurs locales de nos bons producteurs belges. Cela permet aussi de r\u00e9duire consid\u00e9rablement le transport. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Pieter Vanneste<\/strong> (<a href=\"https:\/\/artistic.biz\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Artistic <\/mark><\/a>&#8211; Audenarde) :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Nous travaillons autant que possible avec des producteurs certifi\u00e9s qui investissent dans des cultures durables. Cela demande au fleuriste une grande connaissance du produit et de ses origines. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Au niveau du secteur, la durabilit\u00e9 est int\u00e9gr\u00e9e de mani\u00e8re structurelle. Les grossistes belges la prennent tr\u00e8s au s\u00e9rieux.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Inge Martens<\/strong> (CCO <a href=\"https:\/\/www.agoragroup.com\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Agora Group<\/mark><\/a>) :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Gr\u00e2ce \u00e0 des choix r\u00e9fl\u00e9chis, des pr\u00e9-commandes et une collaboration \u00e9troite avec nos fournisseurs, nous limitons le gaspillage et renfor\u00e7ons la cha\u00eene. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019industrie investit \u00e9galement de mani\u00e8re concr\u00e8te.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Chris Martens<\/strong> (Managing Director Smithers-Oasis) :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Avec des mousses florales biosourc\u00e9es et des supports compostables, nous rendons la durabilit\u00e9 tangible pour chaque fleuriste. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Pieter Toebaert<\/strong> (Directeur Gentse Florali\u00ebn) r\u00e9sume :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab La durabilit\u00e9, c\u2019est prendre soin de l\u2019avenir des fleurs, des personnes et de la biodiversit\u00e9. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>La Saint-Valentin comme miroir du secteur<\/strong><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"17639\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/A749159-683x1024.jpg\" alt=\"\" class=\"wp-image-17639\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"17638\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/A749087-683x1024.jpg\" alt=\"\" class=\"wp-image-17638\"\/><figcaption class=\"wp-element-caption\">Seda&rsquo;s Bloemenatelier &#8211; foto Lindsay Debeaussaert <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"17637\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/A748849-683x1024.jpg\" alt=\"\" class=\"wp-image-17637\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Saint-Valentin montre le secteur floral sous son meilleur jour : <strong>artisanal, \u00e9motionnel et de plus en plus conscient.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Comme le dit <strong>Damien Overputte<\/strong> (DO-Flowers Bruxelles) :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>\u00ab Nos clients sont pr\u00eats \u00e0 attendre. Parce qu\u2019un bouquet \u00e0 la Saint-Valentin n\u2019est pas un simple produit \u2014 c\u2019est un message. \u00bb<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Et c\u2019est pr\u00e9cis\u00e9ment cela qui rend les fleurs irrempla\u00e7ables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les fleurs ne sont pas une d\u00e9coration.<\/strong><br><strong>Elles sont un langage.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>La communication comme facteur cl\u00e9<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9seaux sociaux sont devenus un canal essentiel pour le secteur floral.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Kurt Vercamer<\/strong> (Florist Vercamer \u2013 Courtrai) : <em>\u00ab Les r\u00e9seaux sociaux sont extr\u00eamement importants pour notre secteur. Beaucoup de personnes, surtout des femmes, sont actives sur Facebook et Instagram. Pour nous, ce sont de v\u00e9ritables vitrines. \u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"1024\" data-id=\"17640\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-09-at-12.34.00-472x1024.jpeg\" alt=\"\" class=\"wp-image-17640\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"1024\" data-id=\"17641\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-09-at-17.12.55-472x1024.jpeg\" alt=\"\" class=\"wp-image-17641\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"1024\" data-id=\"17642\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-11-at-13.06.11-673x1024.jpeg\" alt=\"\" class=\"wp-image-17642\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Saint-Valentin n\u2019est plus depuis longtemps une simple action commerciale dans le monde des fleurs. Pour les fleuristes, les grossistes et les producteurs du secteur, c\u2019est un moment o\u00f9 se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17648,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[764,497,408,407,405,230,636,520],"tags":[1099,1097,1095,1096,1094],"class_list":["post-17646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-nl-fr","category-consommateur","category-durabilite","category-emotions","category-fleurs","category-non-classifiee","category-producteurs","category-tendances","tag-eco-responsabilite","tag-emotion","tag-roses","tag-rouge","tag-saint-valentin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SAINT-VALENTIN \u2014 ou comment le secteur floral r\u00e9unit amour, \u00e9motion et durabilit\u00e9 - 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