{"id":20574,"date":"2026-05-21T14:58:23","date_gmt":"2026-05-21T12:58:23","guid":{"rendered":"https:\/\/floreview.com\/de-toekomst-van-bloemen-zie-jij-ook-gouden-kansen\/"},"modified":"2026-05-22T12:08:32","modified_gmt":"2026-05-22T10:08:32","slug":"de-toekomst-van-bloemen-zie-jij-ook-gouden-kansen","status":"publish","type":"post","link":"https:\/\/floreview.com\/fr\/de-toekomst-van-bloemen-zie-jij-ook-gouden-kansen\/","title":{"rendered":"L\u2019avenir des fleurs : des opportunit\u00e9s en or pour le monde floral ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le mardi 20 mai, <a href=\"https:\/\/www.floreview.com?utm_source=chatgpt.com\">Floreview<\/a> a regard\u00e9 bien au-del\u00e0 de demain lors de l\u2019\u00e9v\u00e9nement<a href=\"https:\/\/www.worldhorticenter.nl\/\"> <strong>Let\u2019s Connect<\/strong><\/a>. Qu\u2019est-ce qui fa\u00e7onnera l\u2019avenir des fleurs et comment pouvons-nous d\u00e9j\u00e0 y r\u00e9pondre aujourd\u2019hui ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.worldhorticenter.nl\/\"><strong>Let\u2019s Connect<\/strong><\/a> est une plateforme inspirante de r\u00e9seautage et de partage de connaissances du<a href=\"https:\/\/www.worldhorticenter.nl\/\"> World Horti Center<\/a>, o\u00f9 innovateurs, producteurs, floral designers et entrepreneurs du secteur international de la fleur et de l\u2019horticulture se rencontrent pour \u00e9changer autour de l\u2019avenir des fleurs, de la durabilit\u00e9 et de la technologie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"583\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/c5f653d7-e613-4e4f-b238-d6b8fbe276f2-1.png\" alt=\"seda's bloemenatelier \" class=\"wp-image-20563\" style=\"aspect-ratio:1.6484026010743569;width:811px;height:auto\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/c5f653d7-e613-4e4f-b238-d6b8fbe276f2-1.png 961w, https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/c5f653d7-e613-4e4f-b238-d6b8fbe276f2-1-480x291.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 961px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em><strong>Trois grands facteurs fa\u00e7onneront le secteur dans les ann\u00e9es \u00e0 venir, et concernent l\u2019ensemble de la cha\u00eene (des producteurs et fournisseurs jusqu\u2019aux retailers et consommateurs) :<\/strong><br><strong>nature, la technologie intelligente et l&rsquo;humain<\/strong><\/em><\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.worldhorticenter.nl\/\"><img loading=\"lazy\" decoding=\"async\" width=\"993\" height=\"1024\" data-id=\"20557\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/IMG_4373bis-993x1024.jpeg\" alt=\"\" class=\"wp-image-20557\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/IMG_4373bis-980x1010.jpeg 980w, https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/IMG_4373bis-480x495.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 993px, 100vw\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.worldhorticenter.nl\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"805\" data-id=\"20558\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/IMG_4376-bis-1024x805.jpeg\" alt=\"\" class=\"wp-image-20558\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/IMG_4376-bis-980x771.jpeg 980w, https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/IMG_4376-bis-480x377.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lgflowers.nl?utm_source=chatgpt.com\">LG Flowers<\/a> \u2014 pionnier dans la s\u00e9lection, l\u2019hybridation et la production de gerberas \u2014 a partag\u00e9 avec le public la vision de Nouschka van der Burg sur l\u2019avenir des fleurs. Forte de son exp\u00e9rience en communication, design et recherche de tendances, elle a \u00e9tudi\u00e9 les \u00e9volutions soci\u00e9tales qui influenceront le secteur floral dans les prochaines ann\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Nouschka, l\u2019analyse des tendances ne consiste pas \u00e0 pr\u00e9dire des couleurs \u00e0 la mode ou des ph\u00e9nom\u00e8nes passagers, mais \u00e0 rep\u00e9rer des signaux d\u00e9j\u00e0 visibles aujourd\u2019hui et qui construiront le monde de demain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ses recherches \u00e9mergent trois grands mouvements :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83c\udf3f <strong>La nature<\/strong> \u2014 bien plus qu\u2019une simple d\u00e9marche durable : une reconnexion profonde avec la nature<\/li>\n\n\n\n<li>\ud83e\udd16 <strong>La technologie intelligente<\/strong> \u2014 nous sommes \u00e0 un tournant : la technologie nous fera-t-elle avancer ou nous \u00e9loignera-t-elle de l\u2019essentiel ?<\/li>\n\n\n\n<li>\ud83e\udd0d <strong>L\u2019humain<\/strong> \u2014 dans un monde toujours plus digital, la qu\u00eate de sens, de connexion et d\u2019authenticit\u00e9 devient essentielle<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/IMG_4403bis-1024x740.jpeg\" alt=\"\" class=\"wp-image-20559\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/IMG_4403bis-980x708.jpeg 980w, https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/IMG_4403bis-480x347.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La nature comme partenaire<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une premi\u00e8re \u00e9volution majeure concerne la transformation de notre relation \u00e0 la nature. Celle-ci n\u2019est plus uniquement per\u00e7ue comme une ressource \u00e0 exploiter, mais de plus en plus comme un v\u00e9ritable partenaire au sein des entreprises et de la soci\u00e9t\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nouschka a pr\u00e9sent\u00e9 plusieurs exemples de collaborations dans lesquelles producteurs, entreprises et organisations travaillent ensemble autour de la gestion de l\u2019eau, de la biodiversit\u00e9 ou encore de l\u2019\u00e9change d\u2019\u00e9nergie. Designers et artistes participent \u00e9galement \u00e0 cette \u00e9volution. Certains projets donnent litt\u00e9ralement une \u201cvoix\u201d \u00e0 la nature gr\u00e2ce \u00e0 la technologie, tandis que de jeunes cr\u00e9ateurs d\u00e9veloppent des solutions autour des for\u00eats nourrici\u00e8res, de l\u2019agriculture r\u00e9g\u00e9n\u00e9rative ou de l\u2019entrepreneuriat respectueux des \u00e9cosyst\u00e8mes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.swocc.nl\/\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"385\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/Schermafbeelding-2026-05-21-150405.jpg\" alt=\"\" class=\"wp-image-20572\" style=\"width:672px;height:auto\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/Schermafbeelding-2026-05-21-150405.jpg 610w, https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/Schermafbeelding-2026-05-21-150405-480x303.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 610px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>La nature comme partie prenante<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"http:\/\/www.geometric-green.com\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"557\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/Schermafbeelding-2026-05-21-142650.jpg\" alt=\"\" class=\"wp-image-20564\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/Schermafbeelding-2026-05-21-142650.jpg 480w, https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/Schermafbeelding-2026-05-21-142650-259x300.jpg 259w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Yuji Kobayashi donne une voix \u00e0 la nature \u00e0 travers la musique et le son<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le secteur floral, elle voit \u00e9galement les fleurs comme un moyen de reconnecter les personnes aux saisons et \u00e0 la nature. Les fleurs peuvent contribuer au bien-\u00eatre, au calme et \u00e0 la sant\u00e9 mentale, pr\u00e9cis\u00e9ment parce qu\u2019elles invitent \u00e0 ralentir et \u00e0 renouer avec son environnement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La technologie intelligente<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nouschka souligne \u00e9galement combien la technologie et l\u2019intelligence artificielle transformeront profond\u00e9ment le secteur. Les outils intelligents rendent la production plus efficace, mais ouvrent aussi de nouvelles fa\u00e7ons de vendre, de communiquer et d\u2019interagir avec les consommateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle a notamment \u00e9voqu\u00e9 des retailers utilisant des technologies de shopping intelligentes pour cr\u00e9er des exp\u00e9riences ultra personnalis\u00e9es, ou encore des syst\u00e8mes d\u2019IA capables d\u2019assister automatiquement les consommateurs dans leurs achats. Dans l\u2019horticulture sous serre \u00e9galement, les donn\u00e9es, l\u2019automatisation et les syst\u00e8mes \u00e9nerg\u00e9tiques intelligents jouent un r\u00f4le de plus en plus important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/koyia.se\/theperfumery\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"922\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/Schermafbeelding-2026-05-21-144035.jpg\" alt=\"\" class=\"wp-image-20565\" style=\"width:409px;height:auto\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/Schermafbeelding-2026-05-21-144035.jpg 765w, https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/Schermafbeelding-2026-05-21-144035-480x579.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 765px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Le temps est la monnaie la plus pr\u00e9cieuse que nous poss\u00e9dons en tant qu\u2019\u00eatres humains. \u2601\ufe0f C\u2019est de cette r\u00e9flexion qu\u2019est n\u00e9e l\u2019id\u00e9e de Koyia Perfumery : leur anti-express store o\u00f9 le temps pass\u00e9 dans la nature est le seul moyen de paiement.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle insiste toutefois sur le fait que la technologie ne remplace pas n\u00e9cessairement l\u2019artisanat. Au contraire : le savoir-faire traditionnel et les nouvelles technologies fusionnent de plus en plus. Selon elle, c\u2019est pr\u00e9cis\u00e9ment cette combinaison entre innovation et authenticit\u00e9 qui sera essentielle pour l\u2019avenir des fleurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Connexion et humanit\u00e9<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une troisi\u00e8me tendance forte est le besoin croissant de connexion humaine, de douceur et d\u2019authenticit\u00e9. Dans un monde toujours plus rapide et digitalis\u00e9, les consommateurs recherchent \u00e0 nouveau le calme, la cr\u00e9ativit\u00e9 et les exp\u00e9riences r\u00e9elles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela se traduit notamment par l\u2019essor des exp\u00e9riences artisanales : workshops, masterclasses cr\u00e9atives, concept stores locaux ou boutiques florales devenant de v\u00e9ritables lieux de rencontre. Nouschka a cit\u00e9 l\u2019exemple de retailers qui transforment leurs magasins en espaces o\u00f9 les gens se retrouvent pour des ateliers ou des moments de d\u00e9tente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les fleurs jouent ici un r\u00f4le particulier. Des \u00e9tudes montrent que les consommateurs associent de plus en plus les fleurs au selfcare, \u00e0 la pleine conscience et au bien-\u00eatre \u00e9motionnel. Choisir des fleurs devient un moment pour soi, une petite parenth\u00e8se de lenteur dans un quotidien souvent tr\u00e8s charg\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Nouschka, c\u2019est pr\u00e9cis\u00e9ment l\u00e0 que r\u00e9side la grande force des fleurs pour l\u2019avenir : non seulement comme produit esth\u00e9tique, mais aussi comme moyen de reconnecter les personnes \u2014 \u00e0 la nature, aux autres et \u00e0 elles-m\u00eames.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"1024\" data-id=\"20566\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-21-at-11.55.57-1BIS-721x1024.jpeg\" alt=\"\" class=\"wp-image-20566\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20567\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/2N0A4474-1-1024x683.jpg\" alt=\"\" class=\"wp-image-20567\" srcset=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/2N0A4474-1-980x654.jpg 980w, https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/2N0A4474-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"20568\" src=\"https:\/\/floreview.com\/wp-content\/uploads\/2026\/05\/IMG_3958-1-768x1024.jpeg\" alt=\"\" class=\"wp-image-20568\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>vlnr: Seda&rsquo;s Bloemenatelier les enfants sont enthousiastes d&rsquo;exp\u00e9rimenter avec des fleurs ; Th\u00e8mes des Floralies gantoises \u00e9tait CONNEXION ; Scheppers Instituut Wetteren: des jeunes fleuristes cr\u00e9ent ensemble avec leurs professeurs un coeur en fleurs<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong><em>Un message inspirant et positif que nous devons porter avec conviction afin de redonner au m\u00e9tier de fleuriste la reconnaissance qu\u2019il m\u00e9rite \u2014 et d\u2019inspirer une nouvelle g\u00e9n\u00e9ration \u00e0 choisir une profession cr\u00e9ative, porteuse de sens et tourn\u00e9e vers l\u2019avenir.<\/em><\/strong><\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le mardi 20 mai, Floreview a regard\u00e9 bien au-del\u00e0 de demain lors de l\u2019\u00e9v\u00e9nement Let\u2019s Connect. Qu\u2019est-ce qui fa\u00e7onnera l\u2019avenir des fleurs et comment pouvons-nous d\u00e9j\u00e0 y r\u00e9pondre aujourd\u2019hui ? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20576,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[230],"tags":[],"class_list":["post-20574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019avenir des fleurs : des opportunit\u00e9s en or pour le monde floral ? - Floreview<\/title>\n<meta name=\"description\" content=\"De toekomst van bloemen: zie jij ook gouden kansen? 3 sectoren vormen onze sector: natuur, slimme technologie en mens-zijn\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/floreview.com\/fr\/de-toekomst-van-bloemen-zie-jij-ook-gouden-kansen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019avenir des fleurs : des opportunit\u00e9s en or pour le monde floral ? 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