{"id":20608,"date":"2026-05-22T11:36:48","date_gmt":"2026-05-22T09:36:48","guid":{"rendered":"https:\/\/floreview.com\/inspiratiedagen-bij-interplant-roses\/"},"modified":"2026-05-22T11:45:48","modified_gmt":"2026-05-22T09:45:48","slug":"inspiratiedagen-bij-interplant-roses","status":"publish","type":"post","link":"https:\/\/floreview.com\/fr\/inspiratiedagen-bij-interplant-roses\/","title":{"rendered":"Journ\u00e9es d\u2019inspiration chez Interplant Roses"},"content":{"rendered":"\n

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Un monde o\u00f9 innovation et cr\u00e9ativit\u00e9 s\u2019\u00e9panouissent ensemble<\/strong><\/h2>\n\n\n\n

Entrer chez Interplant Roses<\/a> \u00e0 Harmelen, c\u2019est un peu comme p\u00e9n\u00e9trer dans une immense confiserie pour les amoureux des roses. On y d\u00e9couvre une profusion de roses aux couleurs, formes et nuances infinies, chaque rose \u2014 et surtout chaque rose branchue \u2014 semblant encore plus raffin\u00e9e que la pr\u00e9c\u00e9dente. Un lieu o\u00f9 il devient impossible de choisir et o\u00f9 l\u2019\u00e9merveillement prend naturellement le dessus.<\/p>\n\n\n\n

Lors des journ\u00e9es d\u2019inspiration, les visiteurs ont non seulement eu l\u2019occasion de d\u00e9couvrir les toutes derni\u00e8res vari\u00e9t\u00e9s de roses, mais aussi de plonger litt\u00e9ralement dans les coulisses du processus de s\u00e9lection vari\u00e9tale. Un univers fascinant o\u00f9 se rencontrent science, patience, cr\u00e9ativit\u00e9 et intuition.<\/p>\n\n\n\n

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Un acteur mondial de la rose en grappe<\/strong><\/h2>\n\n\n\n

L\u2019entreprise familiale Interplant Roses a \u00e9t\u00e9 fond\u00e9e en 1962 et est aujourd\u2019hui dirig\u00e9e par la troisi\u00e8me g\u00e9n\u00e9ration. Depuis son centre de recherche \u00e0 Harmelen, l\u2019entreprise s\u2019est d\u00e9velopp\u00e9e jusqu\u2019\u00e0 devenir le leader mondial de la rose en grappe \u2014 un segment dans lequel Interplant est consid\u00e9r\u00e9 comme un v\u00e9ritable pionnier.<\/p>\n\n\n\n

Outre les roses en grappe, la gamme comprend \u00e9galement des roses hybrid tea, intermediate, sweetheart ainsi que des roses parfum\u00e9es. Gr\u00e2ce \u00e0 ses sites de production au Kenya et en Ecuador ainsi qu\u2019\u00e0 un vaste r\u00e9seau international d\u2019agents, Interplant dessert aujourd\u2019hui le march\u00e9 floral mondial.<\/p>\n\n\n\n

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Derri\u00e8re chaque rose se cachent des ann\u00e9es de travail<\/strong><\/h2>\n\n\n\n

Lors de la visite des serres de s\u00e9lection, nous avons d\u00e9couvert \u00e0 quel point le d\u00e9veloppement d\u2019une nouvelle rose est un processus exigeant. Dans la serre des plantes m\u00e8res, chaque fleur est pollinis\u00e9e manuellement : les \u00e9tamines sont soigneusement retir\u00e9es avant que le pollen de plantes p\u00e8res s\u00e9lectionn\u00e9es soit appliqu\u00e9 au pinceau sur le pistil.<\/p>\n\n\n\n

Ce qui suit repr\u00e9sente plusieurs ann\u00e9es de travail.<\/p>\n\n\n\n

Chaque ann\u00e9e, environ 1,5 million de graines sont sem\u00e9es chez Interplant. Elles donnent naissance \u00e0 des centaines de milliers de jeunes plants uniques, chacun poss\u00e9dant ses propres caract\u00e9ristiques g\u00e9n\u00e9tiques. Seule une infime partie atteint finalement la s\u00e9lection finale.<\/p>\n\n\n\n

Apr\u00e8s plusieurs cycles de s\u00e9lection, seules les vari\u00e9t\u00e9s les plus fortes et prometteuses subsistent \u2014 \u00e9valu\u00e9es selon leur couleur, la forme de la fleur, la vigueur, la tenue en vase, la sant\u00e9 et la qualit\u00e9 des tiges. S\u2019ensuivent alors des ann\u00e9es de tests dans diff\u00e9rentes zones climatiques, notamment au Kenya et en \u00c9quateur.<\/p>\n\n\n\n

Ce n\u2019est qu\u2019apr\u00e8s sept \u00e0 huit ann\u00e9es qu\u2019une nouvelle vari\u00e9t\u00e9 commerciale peut \u00e9ventuellement voir le jour.<\/p>\n\n\n\n

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La durabilit\u00e9 au-del\u00e0 des clich\u00e9s<\/strong><\/h2>\n\n\n\n

La culture des roses au Kenya et en \u00c9quateur suscite souvent des questions en mati\u00e8re de durabilit\u00e9. Pourtant, la r\u00e9alit\u00e9 est plus nuanc\u00e9e qu\u2019on ne l\u2019imagine g\u00e9n\u00e9ralement.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 l\u2019altitude \u00e9lev\u00e9e, au climat stable et \u00e0 l\u2019abondance de lumi\u00e8re naturelle, les roses peuvent y \u00eatre cultiv\u00e9es avec une consommation \u00e9nerg\u00e9tique bien moindre que dans les serres chauff\u00e9es d\u2019Europe. Le recours au chauffage et \u00e0 l\u2019\u00e9clairage artificiel y est limit\u00e9, tandis que les conditions naturelles favorisent des tiges solides, des couleurs intenses et de grands boutons floraux.<\/p>\n\n\n\n

Par ailleurs, le secteur floral joue un r\u00f4le \u00e9conomique majeur dans ces deux pays et g\u00e9n\u00e8re des centaines de milliers d\u2019emplois, principalement pour les femmes dans les r\u00e9gions rurales.<\/p>\n\n\n\n

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Un monde de roses en grappe (sprayroses<\/strong>)<\/h2>\n\n\n\n

Au-del\u00e0 de l\u2019innovation, la cr\u00e9ativit\u00e9 occupait \u00e9galement une place centrale durant ces journ\u00e9es d\u2019inspiration. Jasmijn Bloembinders Haarlem<\/a> a imagin\u00e9 une sc\u00e9nographie chaleureuse mettant pleinement en valeur la richesse de l\u2019assortiment d\u2019Interplant. Le stylisme floral rendait hommage \u00e0 la polyvalence de la rose (en grappe).<\/p>\n\n\n\n

\u00c0 cette occasion, Jasmijn Bloembinders a \u00e9galement \u00e9t\u00e9 officiellement nomm\u00e9 ambassadeur de The World of Spray Roses.<\/p>\n\n\n\n

The World of Spray Roses est n\u00e9 en 2021 comme plateforme internationale r\u00e9unissant producteurs de roses branchues, floral designers et partenaires li\u00e9s \u00e0 Interplant Roses. L\u2019initiative vise \u00e0 renforcer le positionnement de la rose branchue \u00e0 l\u2019\u00e9chelle mondiale tout en inspirant fleuristes, designers et passionn\u00e9s de fleurs.<\/p>\n\n\n\n

Aujourd\u2019hui, la plateforme est devenue une v\u00e9ritable communaut\u00e9 internationale o\u00f9 cr\u00e9ativit\u00e9, tendances et storytelling floral se rencontrent \u00e0 travers concours, \u00e9ditoriaux, magazines et collaborations artistiques.<\/p>\n\n\n\n

Lors des journ\u00e9es d\u2019inspiration, la quatri\u00e8me \u00e9dition du magazine World of Spray Roses a \u00e9galement \u00e9t\u00e9 d\u00e9voil\u00e9e.<\/p>\n\n\n\n

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Un avenir plein de roses<\/strong><\/h2>\n\n\n\n

Ces journ\u00e9es d\u2019inspiration ont montr\u00e9 qu\u2019au-del\u00e0 de chaque rose se cache un univers impressionnant de savoir-faire, d\u2019innovation, de patience et de passion. Un monde o\u00f9 s\u00e9lection vari\u00e9tale, durabilit\u00e9 et floral design se renforcent mutuellement \u2014 et o\u00f9 la rose branchue est encore loin d\u2019avoir r\u00e9v\u00e9l\u00e9 tout son potentiel.<\/p>\n\n\n\n

Merci \u00e0 Interplant Roses pour l\u2019accueil chaleureux, cette fascinante immersion dans les coulisses de la s\u00e9lection et cette abondance d\u2019inspiration.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un monde o\u00f9 innovation et cr\u00e9ativit\u00e9 s\u2019\u00e9panouissent ensemble Entrer chez Interplant Roses \u00e0 Harmelen, c\u2019est un peu comme p\u00e9n\u00e9trer dans une immense confiserie pour les amoureux des roses. On y […]<\/p>\n","protected":false},"author":3,"featured_media":20610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[813,408,405,406,781],"tags":[],"class_list":["post-20608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creaties-nl-fr","category-durabilite","category-fleurs","category-inspiration","category-kweker-fr"],"acf":[],"yoast_head":"\nJourn\u00e9es d\u2019inspiration chez Interplant Roses - Floreview<\/title>\n<meta name=\"description\" content=\"Inspiratiedagen bij Interplant Roses in het Nederlandse Harmelen: blik op een ruim assortiment aan kleuren en vari\u00ebtieten\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/floreview.com\/fr\/inspiratiedagen-bij-interplant-roses\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journ\u00e9es d\u2019inspiration chez Interplant Roses - 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